about us

Do Good Artist is a think tank, lab, and creative incubator that brings together arts and other sectors in order to innovate solutions to local, regional, and global social/environmental challenges. Through strategically facilitated multi-sector partnerships, the arts are leveraged toward social change, business innovation, and building stronger communities. 


●      We generate more spaces for artists to translate their skills and make a living doing what they love, while also leveraging their creativity for good in the world. 

●      We help other sectors innovate in the ways they choose to address social issues and create impact in their communities. 


Do Good Artist, LLC is a woman and minority-owned business located in Winston Salem, NC. 


how we do it

  • Create multi-sector collaborations that engage and educate artists, producers and consumers about social issues and their particular power to enact social change.

  • Incubate products and initiatives that 

    • move the needle on social/environmental issues

    • provide unique opportunities for creatives to use their skills for good

    • provide economic stability/jobs for people in social and economic exclusion.

  • Provide niche distribution channels for Do Good Artist products and initiatives.

  • Through creative storytelling and interactive engagement, inspire our Do Good community to take action.

our team
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    Founder & CEO

    Iris Cole

    Iris Cole is a social entrepreneur and Founding Partner of She Raises the Bar, a Corporate Social Responsibility (CSR) and sustainability consulting firm. Iris’ background includes 20+ years of experience working as an executive and sustainability consultant in both the public and private sectors. She works with investors, businesses, government agencies, and NGO’s to help them leverage and execute more impactful social/ environmental investment strategies, inclusive business models, and community engagement, as well as manage risk and identify strategic growth opportunities through the lens of their stakeholders. Her clients include multi-national, family-owned, and small businesses and start-ups, and her experience in a broad range of industries helps foster best practices and bottom-line results for her clients.


    Her most recent venture, Do Good Artist, is pioneering social change through multi-sector collaborations between the arts and other industries. Do Good Artist’s virtual reality experience on human trafficking has received national recognition.


    Ms. Cole is a champion of artists and devotes time to help broaden their capacity to apply their skills in multi-disciplinary environments. She has spearheaded various collaborative learning projects with universities in the state of North Carolina, in the Caribbean, and abroad. She is an instructor of artist leadership, innovation, and entrepreneurship at the Kenan Institute for the Arts and UNC School of the Arts. She is also a mentor for Winston Starts, a Winston-Salem based entrepreneurial incubator. 


    Iris serves as the Board President of the Hispanic League and the REACH Women’s Network, and is a board member of Reynolda House, the Arts Council, and the Flywheel Foundation. She is a member of the Leadership Winston Salem Class of 2019. Iris holds degrees in music performance, conducting, project management, and creative entrepreneurship. Her background and passion for the arts has made her a strong advocate for the arts and how the arts can impact our world. 

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    Project Manager

    Kendra Harding

    The child of a shoegaze guitarist and a Sonic the Hedgehog speedrunner (before it was cool), Kendra is an old soul with an eye toward the future. Holding degrees in music business and composition, she’s made it her mission to find places where her creative skills can meet the needs of her community. 


    She has freelanced as a project manager since 2016, when she co-directed a branch of Carnegie Hall’s Lullaby Project under UNCSA’s AmeriCorps program, which has continued through to today. Since then, she’s been involved with UNCSA’s Synergy Project, the Winston-Salem Portrait Project, and received a Duke Energy Regional Artist Project Grant to create new works for beginner guitar ensemble. In 2017, she joined up with Do Good Artist to work on their seminal VR project, Unseen. 

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    Partnerships & Development

    Valerie G.

    As the Manager of Partnerships and Development, Valerie uses her unique mixture of work experience and passion for social justice to connect strategic partners to DGA projects and identify paths for development. With a background in graphic design and marketing as well as experience in criminal justice and social work, she provides perspective from a variety of stakeholders' viewpoints to enhance DGA projects. Valerie seeks to create equitable, lasting change for vulnerable populations by bringing awareness to key issues through DGA's social good work. 

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    Video/Audio Producer

    Emilyann Marsh

    Emilyann Marsh is a graduate of the UNCSA School of Filmmaking. Emilyann is passionate about the fight against human trafficking and other social issues. She raises awareness about them through her art form and advocacy groups such as the Blue Hearts Club.

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©2021 Do Good Artist.